Unit 5 Journal For this journal, I will write about how Home Depot best sustains its competitive advantage. Home Depot offers a wide range of home improvement and construction materials to professional homebuilders and individuals who just want to fix something in their homes. The competitive advantage that Home Depot has its “product authority” The “product authority” refers to a varied mix of exclusive brands such as Husky, Glacier Bay, and Commercial Electric. These brands were created by the company’s product development team. The constant development of new and innovative tools is what makes Home Depot sustain its advantage. In the home improvement retail industry there many rivals and they are very competitive. For the moment, the