Honest Tea

BUSINESS DESCRIPTION

Honest Tea is company in foods and beverage industry that provide variety of bottle ice drinks especially tea that based in Bethesda, Maryland. However, the company was established since in 1997 and the founder is Seth Goldman and Barry Nalebuff. Both the founder share the idea which is selling a sweet beverage. Now, Honest Tea become a well-known company and success in their management team as a record of entrepreneurial from selling and creating a new healthy product especially provide a variety type of teas. It is because they create an innovative business strategy toward their business run and then smoothly growth then become part of the world’s largest beverage company (Honest Tea, 1999).

Honest Tea not exactly explain toward their goals in their business plan but from what we do an analysis, their goals is they want to create a healthy product to their customer, take care their customer and

By producing a beverage product, a quality of their product is the most important factor to maintain their product in long lasting after they serve the product to the market. Like Honest Tea, they do twice in pasteurized at their bottle tea because want to prevents from getting a bacteria that could be emerge to their product (Honest Tea, 1999). However, Honest Tea need to explain more about how they want to maintain their reputation like usual to prevent risks they might be facing before serve to the retail market. By giving extra explanation about their strategy or solution regarding their product risks can make the investor confident to support them and in the return Honest Tea need to take seriously in any compliment from the buyer about any factor regarding to their product before it will be a difficult situation for them to handle the problem then will be a potential to damage the brand name of the