HootSuite Podium - Fundamentals of Social Media Marketing Education Program features six courses that throughly explain the importance of social media marketing for businesses. HootSuite breaks down the course into six sections: Introduction to Social Media Marketing; Optimizing Your Social Media Profiles; Social Media Strategy - from A to Z; Growing Your Online Community; Content Marketing Fundamentals; Social Advertising Fundamentals. Each course touches on an important part of Social Media marketing. The most useful piece about this online training course is the brief introduction into each section of social media marketing. This course touched on all important parts of social media marketing and provided enough information for a small business to successfully launch their social media accounts. This training course did not overload the viewers with too much information, and provided …show more content…
While this online training was directed for business owners I believe some of the lessons can be applied to personal life especially Module One: Introduction to Social Media Marketing & Module Two: Optimizing Your Social Media Profiles. Module Three also helped me in my professional life by providing me a career goal for the future. My original reasoning for taking this course was for my Public Communications Major. This online training course opened my mind to social media marketing as a career and title “Social Media Director.” Knowledge of social media tools and processes are an important skill for college graduates to have, even if they are not pursuing a career in social media marketing. In todays world of technology, it is not uncommon for potential employers to review social media accounts during the hiring process. It is important for us to look at our social media accounts as our brands, and have proper knowledge on how to launch our brands on social media