Houzit Marketing plan 1. Marketing Activities The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. The marketing plan for Houzit is to capture 12% market share and an increase in sales by 8.5% over last year's result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24680 per week for the year. After reviewing Houzit's marketing activities, there are the marketing activities that show potential for the organization's growth in seasonal demand that occurs during this period: - Increased marketing – focus on magazine advertising and PR - In-store promotions, in-store displays will feature …show more content…
It can utilize in-store promotions to increase product visibility and brand awareness with consumers. In-store promotions can also increase a product’s consumption rate, or the average quantity of a product used by consumers in a given time period. Furthermore, effective in-store promotions can enlarge a product’s market segment penetration, or the product’s total sales in proportion to the category’s competition. Moreover, Houzit can use in-store promotions to improve distribution of their products at retailers and strengthen relationships with retailers. Lastly, in-store promotions can be leveraged to introduce new product launches into retail stores. Customers are able use the 10% discount coupons during the promotion period in any Houzit …show more content…
Organization Web address line of 'Discover us at http: //www.houzit.com' will be shown on all materials. PR copy utilized as a part of article promoting on prominent article content locales. The website page will be focused towards the Key word all through. These watchwords will likewise be secured by means of pay-per-click movement coordinating. 3. Monitor Progress In order to ensure that Houzit is successful and they are meeting the organization's marketing objectives, they need to monitor, measure and evaluate the progress of its marketing activities and campaign. Marketing metrics are statistical measurements by which companies judge the effectiveness of their individual marketing efforts. These metrics vary depending upon the size and type of marketing campaign initiated and the goals of the company for the specific campaign. In terms of financial information, marketing metrics focus on the return on investment of campaigns by comparing their cost to the amount of business that they return. Other metrics focus on how well a campaign creates awareness of a company and its brand, how many new customers were attracted, and how many old customers were