McCain Foods Founded in 1957 in Canada, McCain has become one of the largest potato French fries’ manufacturers across the globe. It operates in six continents with CND $7 billion worth of sales (McCain, 2015). McCain has regional offices and worldwide websites for its operations around the world .e.g. in Europe, South America, Asia, North America, etc. Three McCain’s websites, in particular the U.S., South American and France have been chosen to analyse the marketing opportunities and find out how McCain Foods varies its products and promotions for each of these countries. 1. How are these three websites different from the Canadian site? The three websites are different from each other both in content and languages. McCain Foods in France …show more content…
The firm provides a wide variety of products and brands. However, the categories of products are different in various countries. For example, under the potatoes specialities, in France compared to USA, its website exhibits limited varieties and this might be explained by an inferior demand for the products compared to USA. France already have their original French fries and McCain provided more innovative kinds of potatoes like the “DE GRANDES TRANCHES DE POMMES DE TERRE ONDULÉES AUX HERBES”. Meaning” BIG SLICES OF POTATOES WITH HERBS CORRUGATED.” We noticed that the products in France are richer in terms of ingredients and flavours that suit the cultures of the French people, while in the USA, there are greater variety of fries but the difference is in the shape and design of the products. We obtained 130 results of fries in the USA compared to six in France. As a matter of fact, the organization altered its production in France compared to Canada and the USA to meet the tastes and demands of this particular …show more content…
There are clear indicators that today's consumers want to live a healthier lifestyle. Hence, McCain promotes its products differently in different countries. McCain Promotions falls into the categories below. a) Above the Line This includes advertising thro ugh Television, Radio and Newspapers. Also special displays or positioning in stores and advertising on the trolleys are examples above the line promotions of McCain. b) Below The line – This includes distributing flyers with special discounts or coupons and sending emails to consumers. c) Door-to-door leaflet drops or books of vouchers are used to give customers discounts over a period of time. This method is mostly used in South America. d) Email newsletter for consumers, for example, about their lifestyles and product choices. This is used for feedback, research and promotions. This is used mostly in the United States. McCain France: McCain France does its promotions online through Facebook, twitter, Pinterest, YouTube and Instagram. They also have in store sales and promotions periodically in the retail stores. The grocery flyers and store shelves have the special prices