Barnes & Noble is the world's largest bookseller and a leading retailer of content, digital media, and educational products. Subsequently, the company operates over six hundred and thirty-three books stores in the United States. Due to the competitive nature of the retail industry, Barnes & Noble has continued to be successful by promoting the savings and opportunities that are provide by their products. The company has even provided additional services such serving food and drinks in order to make it more distinctive than the other retailers. With the company’s consumers in mind, the target market of Barns & Noble is consisted of young adults (16-25), educated customers, and women with small children. The company’s website is incredibly simple