How Did Blockbuster Grow In The Economy

228 Words1 Pages
The reason Blockbuster failed to grow in this new economy is because they failed to rebrand themselves according to the rules of this new experience economy, which was first predicted by B. Joseph Pine II and James H. Gilmore in their book: The Experience Economy: Work is Theater & Every Business a Stage. Blockbuster Video failed because they failed to remain relevant. Yes, I am aware of Sling. But Dish Network bought Blockbuster Video, which means they bought the logo. They can use that logo to open a restaurant that competes with Denny's, but that doesn't make it the reincarnation of Blockbuster Video. Blockbuster Video is dead, and I'm dancing on their grave. Almost 20 years ago, I returned a video to Blockbuster Video. The next time I