Marisa Pope
October 15, 2017
E-Marketing & Social Media
Mr. Jeff Henley
He went from being someone who was pitching his website creation services to strangers in a bookstore while they were looking for web designs to the director of digital media for Donald Trump’s 2016 presidential campaign. Brad Parscale became very well-known from the 2016 presidential campaign, as being a secret weapon and also using social media platforms like no one has ever seen before. First let’s introduce this individual, Brad Parscale is his name. Mr. Parscale is an American digital media and political strategist. He was a key component to the success of Donald Trump’s presidential win. Many people are wondering how is it that Brad Parscale became a part of Mr. Trump’s presidential campaign? Well, it all started back in 2011, when Mr. Parscale received an email from the Trump Organization while eating an omelet. The email pertained to asking Mr. Parscale to pitch a web design for a project for one of Donald Trump’s real estate
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Parscale was hired by the Trump organization to run the digital team, but at the right time his role evolved into overseeing advertising, data collection, and much of the fund raised during the campaign. Brad Parscale used social media to get voters’ attention on who to vote for during the 2016 presidential campaign. Facebook was one of the many social media sites that was embedded during the presidential campaign. Facebook was embedded because employees from the company showed up to the Trump headquarters ready to help Mr. Parscale and others understand how to use the social media platform. Employees from Twitter and Google also showed up volunteering their assistance to help with their platforms as well. Trump supporters and they offered their guidance. Parscale’s work helped Trump’s campaign because he used digital media. He went through targeting voters by getting their attention the best way and that was through social media