General Motors, One of the World's largest automobile manufacturing companies was founded on September 16, 1908 by Billy Durant in Flint, Michigan USA. It employs approximately 202,000 people around the world. In 1918 Billy Durant started General Motors unit in Oshawa, Ontario Canada by acquiring a Canadian Motor Car company named McLaughlin, owned by McLaughlin, Canada (Wikipedia, 2017). General Motors serves in 6 continents over the world with a diverse and dedicated workforce. In 2015, GM delivered around 9.8 Million vehicles all around the world. With a solid sustainability network of 20,000 dealers all over the world, GM produces and markets its vehicles in 125 nations. GM’ strong Global Recognition, high market share made GM a branding