Do you have a pair of Jordan’s at home or any of his clothing, and if so I bet you're wondering, how did Jordan and his shoes franchise start? Michael Jordan was a very famous basketball player who was known worldwide for his athletic ability and also his shoes. Michael Jordan signed a deal with Nike, which allowed Michael Jordan to start his shoe brand. Michael Jordan established his shoe brand at the start of 1985. This ended up making it the most popular brand in the NBA. This also led to some controversies, but it also led to some great accomplishments along the way. It all started back in 1984 when Michael Jordan signed a five-year, 2.5 million dollar contract with Nike. This was a very big deal back then because this deal was 3 times the size of the largest deal they had going on in sports. The reason Nike wanted to sign …show more content…
The number one thing that people have said about Jordan’s is the price of the shoes. The price of the shoes can be a big setback for people that don’t have the money to afford a pair. Another big problem because of how big the brand is is people making fake Jordans and leading customers to buy fake ones. Another bad thing for the company, which can also be a good thing with the hype it brings, is the exclusive shoes. Exclusive shoes can bring a lot of hype, but it can also cause issues because the customers don’t get what they want, leading them to get mad at the company for their exclusive shoes. Overall the Jordan shoe industry has had great success, but there have also been some difficulties along the way with pricing, availability, and others trying to make fakes and sell them to people in stores and on the internet. The history and the timeline of the Jordans started all the way back in 1984 and is still going on today, creating more and more different types of shoes. It all started in 1984 when Jordan wore the first pair of Air Jordans in an NBA