ipl-logo

How Did Jordans Start

1081 Words5 Pages

Do you have a pair of Jordan’s at home or any of his clothing, and if so I bet you're wondering, how did Jordan and his shoes franchise start? Michael Jordan was a very famous basketball player who was known worldwide for his athletic ability and also his shoes. Michael Jordan signed a deal with Nike, which allowed Michael Jordan to start his shoe brand. Michael Jordan established his shoe brand at the start of 1985. This ended up making it the most popular brand in the NBA. This also led to some controversies, but it also led to some great accomplishments along the way. It all started back in 1984 when Michael Jordan signed a five-year, 2.5 million dollar contract with Nike. This was a very big deal back then because this deal was 3 times the size of the largest deal they had going on in sports. The reason Nike wanted to sign …show more content…

The number one thing that people have said about Jordan’s is the price of the shoes. The price of the shoes can be a big setback for people that don’t have the money to afford a pair. Another big problem because of how big the brand is is people making fake Jordans and leading customers to buy fake ones. Another bad thing for the company, which can also be a good thing with the hype it brings, is the exclusive shoes. Exclusive shoes can bring a lot of hype, but it can also cause issues because the customers don’t get what they want, leading them to get mad at the company for their exclusive shoes. Overall the Jordan shoe industry has had great success, but there have also been some difficulties along the way with pricing, availability, and others trying to make fakes and sell them to people in stores and on the internet. The history and the timeline of the Jordans started all the way back in 1984 and is still going on today, creating more and more different types of shoes. It all started in 1984 when Jordan wore the first pair of Air Jordans in an NBA

Show More
Related
3998 Words | 16 Pages

But after all the optical and tragedies that Nike had to go through, they finally can be on the top shoe brand globally right now. People all around the world are wearing Jordan’s The Jordan 1’s is in hottest shoe in the world at the moment. It can either be the high-tops, mid, or the lows doesn’t matter there at the top right now. Jordan’s have been transformed by many different artists throughout all these years.

Read More
402 Words | 2 Pages

His shoes contain references from everything from Beethoven to Picasso to professional wrestling. And also you can get Kobe’s online. They come in different colors, sizes, too. This is when Kobe signed with Nike/Bryant signed with Nike in 2003 after being a part of Adidas' roster since entering the league in 1996. He remained with the Oregon-based athletic brand through the rest of his playing career.

Read More
246 Words | 1 Pages

Due to Jordan’s success story, he signed an endorsement deal with Nike who then released the ever popular

Read More
476 Words | 2 Pages

Jordan was credible and different as his basketball skills. Because of this, He was so cool that Nike attempted to signed him to a major shoe deal that he accepted. Although, he did better than expected. The referee was shocked to see Jordan’s new shoes that he created that he marked it down as a violation of uniformity. He tried to get his way by still wearing them, but he was threatened with fines and his Air Jordan line to be cut off.

Read More
921 Words | 4 Pages

Jordan has influenced the lives of players around the world by his insane basketball skills, as well as his appreciable personality. When Jordan first entered the league, the attendance in the Bulls’ arena rose 87 percent than the previous season. Not only did his presence impact home games, he also influenced the crowds of away games, because they knew that Air Jordan would be coming to town (Harriman 2). Off the court, Jordan received many endorsement deals including Nike, Gatorade, McDonald’s, Coca-Cola, Wheaties, Hanes and more than a dozen others. With his many commercials and advertisements, from having his own brand of Nike shoe, and being starred on the Wheaties box, Jordan became even more popular than what he already was (Badenhausen 3).

Read More
1452 Words | 6 Pages

Michael Jordan's influence on sportswear culture is undeniable, not only did it change basketball, but it also changed streetwear and the sneaker market. Michael Jordan has had a big impact on both basketball and the marketing of sportswear, Michael Jordan has shaped the landscape for athletes and brands to become better over the years. Information from Article-The impact on sportswear culture This quote demonstrates that Michael Jordan leads a path for young athletes in the market for deals with companies. It also says he shaped the landscape for brands because he gave them an idea of how to make more money and how to interest more people in the market. Adding on April 1985 was the day the shoe industry and deals changed all because of Michael Jordan and his Air Jordan sneakers Air Jordans went on sale in April 1985, it had a huge impact on the sports market..

Read More
544 Words | 3 Pages

Jordan's influence extended beyond the game, with the renowned Air Jordan brand

Read More
1338 Words | 6 Pages

Walking into any sports store, the shelves will be filled with Nike brand and it’s basketball subsidiary Air Jordan sneakers and products. For decades, the Air Jordan brand has came out on top in sales against competitors. But, during its early years, Nike was struggling because their sales were slowly dying. At the time Michael Jordan was a rookie and was introduced to the brand in the hopes of him signing a deal to join Nike and put them back on top. Michael Jordan himself, was already gaining media attention for his act on and off the court.

Read More
1254 Words | 6 Pages

Through Michael Jordan’s athletic success on the court, he was able to make himself and his brand into a cultural icon, which had a great impact on the game of basketball, fashion, marketing, and the economy in America. Before Jordan took on the rest of society, he was focussed on the game of basketball. Jordan was the face of the NBA. He took the game to new heights through his game changing performances. Starting in college at the University of North Carolina, Jordan proved to everyone that he was going to be something spectacular in the NBA.

Read More
511 Words | 3 Pages

Kobe Bryant, Lebron James, and Dwyane Wade are among the current crop of players who have copied Jordan’s style, and they have to thank him because of the enormous popularity that he has brought to the game. The games in the NBA are evolving, and Michael Jordan was the man who changed the game. Michael Jordan had actually learned to overcome failure several years before starting his career in the NBA. In 1978 he was cut from the basketball team at Laney High School in Wilmington, North Carolina. Instead of giving up, he worked hard to improve his game.

Read More
918 Words | 4 Pages

Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

Read More
726 Words | 3 Pages

The first Converse All Star shoes was made in the middle 1900 as a shoes for basket ball players. In the 1920 Chuck Taylor turned into the representative for Converse and for the following couple of decades the Converse tennis shoes was the main shoes in basket ball. During the 1960 to 1970 the tennis shoes started to move from games footwear to easygoing footwear and turned into an image for the cheap and grime cultures. after sometime converse launch the denim ,t-shirts cap and everything related to sports. and they got success as well

Read More
498 Words | 2 Pages

They’re made by the greatest of all time himself. I read a story about Michael Jordan being cut from his high school basketball team. Little did his coach know that he got rid of the best basketball player ever. This motivated me and every other young athlete to keep trying even when things seem impossible. Jordan is seen as a basketball player, team owner, brand owner, and role model.

Read More
789 Words | 4 Pages

The legendary position that Nike enjoys today has been achieved through attractive and innovative design, high quality production and effective marketing strategies. There are very many marketing strategies that the company has put in place to make sure that its products appeal to different segments of the market.

Read More
1424 Words | 6 Pages

by involving popular sportsman and adding it up with new technology’s such as air technology which helped in growing their popularity in USA. During the course of time the national market was insufficient for the company and they wanted to enter the foreign market and for that the celebrities (sports persons ) played a big role .During 1970-1980 they had a steady progress. But faced a crisis in late 1980s and early 1990s. At that period of time the company has gained its name in many , but as per the production case of sports shoes ,sports equipments in its traditional regions ,became less profitable in certain countries like Europe Japan and USA and because of this they shifted their production to Korea and Taiwan , were the labor was cheap and Asia became the main manufacturing unit of Nike

Read More

More about How Did Jordans Start

Open Document