He stated that the cars that should be established as "economical vehicles that can withstand poor roads and are more practical for the peoples of East Asia". Other Asian countries were important to him because the road conditions there are similar to Japan as an export location. In 1955, Toyota began increasing to Middle Eastern markets. The Toyota BJ Land Cruiser which is a four-wheel drive vehicle was desired and highly favored in Latin America which is what started the expansion. This four-wheel drive car was proven to be exact in Latin America’s oilfield areas and on cattle ranches. The export to Venezuela is what made the Land Cruiser spread throughout Latin America swiftly. However, even though this Land Cruiser was a major hit