Phineas T. Barnum used flowery language/exaggeration, was the Great American Showman of the 19th century and was also master of the pseudoevent- a occurrence planned for the purpose of being reported. He donated part of the proceeds to charity on opening nights, casting attendance at opening night as a civic activity, which many opinion leaders attended. The general public followed suit and attended successive shows. This tactic is still used today and is one of the major ways that he influenced show business and PR- because show business requires advertising and PR to some extent in order to be successful. A significant event in the field was when the first publicity agency opened its doors in 1900 Boston, called the Publicity Bureau. This