How Did Radio Shack Solve Bankruptcy Problem

Would involving Radio Shack in more commercials help them solve their bankruptcy problem?

Introduction: Radio Shack is an American chain of wireless and electronic stores, founded in 1921 by Theodore and Milton Deutschland and since 2015 owned by the Standard General Affiliate General Wireless. Also Radio Shack is Co-branded with Sprint some of the stores are called “Sprint of Radio shack”. In 1999 that’s when they started operating stores in United States, Mexico, United Kingdom, Australia, and Canada. The brothers opened a one-store retail and mail-order operation in the heart of downtown Boston at 46 Brattle Street. They used the name “RadioShack” because it was a short-term for a small wooden structure that housed a ship’s radio

Radio Shack sold over $14 million worth of FM and AM radios. In 1999 radio shack called themselves the single large rest seller of consumer telecommunication products in the world. The company started making more money when they started selling smart phones rather than general electronics. But the stores started going down slowed when people started buying stuff over the internet and ordering things. Radio shack first bankruptcy was in January 15, 2015 when wall street journal reported that radio shack had delayed rent payments to some commercial landlords. And they also were preparing for their first filling bankruptcy in February. Then sprint and radio shack agreed on a deal less than $50million that radio shack gives half of the company to them and drops the

And some of the strengthens the it has that Radio Shack has over 7150 stores around the world. Some of the weakness would be that it has companies that want to see them fail in the business world. The opportunities radio shack has to take is too sell wireless accessories because that’s what everybody been using in the U.S so if they start doing it their company sales would raise fast and the company can grow. Also some of the threats they have is the companies that want to see them fail and take over some of their plans take their business. This swot also explains that the company has a lot to change to keep its business going and radio shack also can keep things that are already making it good for the company. Radio shack has become a weak brand in the past few years. Also the diversity at radio shack is limited. They also can increase their growth in the sales if they start selling small electronic devices boost growth. Some of their competition had been Walmart and other big box retailers and if it keeps going that way radio shack is going to have a long term negative impact on the