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How Did The Globalization Affect The Consumption Of Coffee In Europe

226 Words1 Pages
In 1699, after Dutch traders began to produce coffee in Java and the West Indies, the consumption of “coffee, tea, sugar, and other novelties” increased (The Making of the West 541). The production and consumption of coffee in Europe stimulated global trade and alluded to cultural changes. Global trade coupled with agricultural improvements in the 1700’s, due to “better weather and hence more bountiful harvests,” allowed Europeans to have more disposable income and thus increased their purchasing power (The Making of the West 549). The newfound affluence spurred on the consumer revolution which allowed for many in the lower classes to partake in leisure activities. There was also cultural change as men worked to develop “proper manners” as

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