How Did The Sears Catalog Revolutionized Consumerism
Gilded age 1878-1889 was the age of fast growth of industry and immigrants in America history. The production of steel and iron rose radically than other time. In contrast, the Western resources increased such as silver,lumber, and gold. As well as the transportation also improved. Railroad develop and move goods from resources rich west to east.
After World War II revolving credit soared. Retailers issued their own credit cards. Consumers lived the good life though borrowing. Department store relied on credit to boost their sales.
What is your favorite store to shop at? Target? Walmart? The non-fiction article, “The History of Shopping in America'' by Mackenzie Carro is about the history of the Sears Catalog and how it developed with the economy. The non-fiction article “The Rise of Amazon '' by Makenzie Carro is about how Amazon was created, and how it turned into such a world wide known business.
The Market Revolution The inventions of the Market Revolution left a dramatic change in developing American society. Enhancements in technology not only improved daily living, it also allowed expansion of commercial exchange and cultivation, refined architecture and creativity, communication and transportation, legal and banking services, and increased population size. Though change was inevitable, controversies arose from different political parties. Even though these creations brought betterment to the populace, internal and external strife continued to challenge progress.
The same American System that promoted high tariffs on foreign goods, oversaw internal improvements, and created a national bank, also birthed the Market Revolution. The Market Revolution revolutionized how farmers produced goods in America and the redirection of their purchasing habits which transformed the mindset of how farmers viewed their role in the American economy; thus, making them more compliant to commercial and capitalist ideals. Overall, the Market Revolution in America provoked significant changes in America socially, economically, and politically. There were many social changes associated with the Market Revolution.
The consumer revolution that occurred in the 1920s gave Americans prosperous hope for the future of the United States of America. The people became comfortable on how they were living their lives. After the stock market crashes in 1929, people were left jobless and hungry. For those who do not know exactly what happened in the Great Depression and just figure it was a time of famine and unemployment and wasn 't thought of as a big deal, but it sure was. In the text book it talks about the specific effects the Great Depression had on all types of people.
1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like
Just in the same way the American System of economics was created and implemented, it would open the door for the Market Revolution begin in America. This revolution would cause significant changes to the culture in America, that was influenced by three areas; first, in the way things were transported and communicated; second, changing farming to commercialized farming; and third improving industrialization in the country (Shultz, 2013). With the American System and the Market Revolution would make the American people to regain trust in the economy and would start the expansion of how goods were transported, which also reduce the cost as well. Therefore, canals were built for steam boats to carry goods, roads were built and eventually the
The 1920s were marked by an increase in consumerism due to a booming economy post-World War I (CrashCourse, 2013), the increasing popularity of consumer debt (CrashCourse, 2013) and an increase in the mass production of consumer goods (Osburn, n.d.). Coupled with technological advances, families now had access to mass media (in the form of the radio and television) and modern conveniences, such as household appliances and automobiles. Radio and television broadcasts helped to build a mass culture, where consumers were watching, listening, purchasing and emulating the same things across the nation (Osburn, n.d.). Women’s suffrage granted women the right to vote; some women took this new found voting freedom as license to break from traditional female roles in other areas and began dressing and
Factories previously used for manufacturing war materials transitioned to producing consumer items, utilizing recent technological advancements ("Consumerism"). Mass-producing goods completely transformed America's economy by allowing corporations to expand the variety of items available. Different colors, sizes, editions, and prices of products were created with modernized modes of production, catering to a larger audience than before. In order to entice consumers to purchase the surplus of products, manufacturers developed new approaches to merchandising, such as department stores, mail-order houses, and chain stores ("Consumerism"). Shopping malls became a symbol of postwar prosperity and the rise of consumer culture.
As World War II came to an end, the United States entered the 50s. This decade became a major influential time that brought many cultural and societal changes. Categories such as the economy, where a boom in new products increased, the technology world which incorporated new medicines and computers, entertainment when the television became popular and the overall lifestyles that Americans adapted to. All of these topics reshaped and created several advancements throughout society during the 1950s.
Macy’s, a small dry goods store was opened in New York City in 1858 by Rowland H. Macy where Macy’s was initially opened as ‘R.H. Macy & Co.’ before it became one of the world’s largest retailers. The famous red star symbol was used as their company logo as Rowland H. Macy’s symbol of success during his sailor days. By 1877, R.H. Macy & Co. had become fully developed department store after a great success in sales since its’ opening store in 1858. Macy’s was also known for its several first changes and practices in the retail industry such as the one-price system which the same items are sold at the same price and Macy’s was also the first retailer to hold a New York City liquor license. In November 1902, Macy’s moved uptown to its present
With all of the changes taking place in America from the American System, it brought a change also known as the Market Revolution. This meant a change for most of America such as the farmer could focus on growing a main cash crop, and not a variety of things. Farmers looked at the large money corps as cotton and grains and concentrated their efforts on those markets. Consequently, this showed farmers that they were part of the total economic market place. With this change it meant also that the farmers and others was buying what they didn’t produce, making many producers and consumers alike (Schultz, p.170, 2009).
Within society today, people tend to have a special need when it comes to personal consumerism. Consumerism can be viewed in various aspects depending on if the persons lives their life based around materialistic items or if they choose to stray from this idea. However, when we narrow down what consumerism truly means we have to ask ourselves if consumerism is for the best or for the worst. The more people consume, the more they are attached to an item which can slowly destroy the personal independence our society holds today. When it comes to the subject of interest being books, consumerism opinions tend to change, Shakespeare and Company was originally a small shop composed of a bookstore and a library that was between 1919-1941 without consumers
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.
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