How Did The Usa Today Differentiate Itself Innovate?

244 Words1 Pages
The USA today has been able to differentiate itself and stay away from the commodity status of the news source industry by continuing to use innovate ways of marketing their product and different ways of producing their product in a different form of media type. The first major innovation, USA today did was to make their product itself innovate by improving the journalist of the paper, by providing value-added features to keep the consumer interested in their product. (Ferrell & Hartline, 2014) The second innovation they made was to promote their market differently. It was done by going internationally with their publication, selling their product in bulk, and lastly selling ads such as the front page advertising which was an industry first.