Coined by C. Wright Mills (1959), sociological imagination helps us “connect our personal experiences to society at large and to historical forces, especially social institutions” There are multiple ways to apply it to understand the movie WALL-E. Applying sociological imagination allows us to understand capitalism. Consumers on the Axiom are are illustrated to be heavily influenced by Buy N Large. As young as babies, residents are taught that Buy N Large is their “very best friend”. As Buy N Large releases new advertisements, the consumers follows the trend almost immediately. For example, Axiom residents start eating their lunch with a straw and a cup after the promotion of “lunch in a cup”. This reflects a common phenomenon in our daily lives: how people catch up with trends without …show more content…
With the ubiquitous use of social media and technology in the modern world, eg. Huge LED screens around the neighbourhood as illustrated in WALL-E, trends are easily, extensively and efficiently spread to people across the globe. The trends are so frequently advertised it is similar to brainwashing, and more people jump on the bandwagon since everyone else are doing the same. These trends also change in a split second, as demonstrated in the movie how people changed the colour of their clothing from red to blue without hesitation after Buy N Large promoting “blue is the new red”. People forget about previous trends as soon as new trends are created, because the previous ones are instantly considered “old” and “outdated”. This is something people nowadays often experience but never questioned, like fast fashion and fidget toys (eg. Fidget spinners, slime). They are all promoted because of capitalism, to attract consumers to ceaselessly consume products instead of holding on to