1.What is clutter, explain with a specific example? Clutter is some objects stacked together in a chaotic way. For example, a family's storage room, there will be a variety of different things messy piled up together, Like old sofa, carton, clothes and so on. These things are not placed in the clear classification, just put together. 2.Explain the Wal-Mart study reference a different source than provided. When stores put more goods, the customer can browse more goods. Customers browse more goods represents the chance to buy more goods, the customer may find and buy goods additional in the shopping list. Although a clutter is not make customers like in the supermarket, but it also increase customer shopping opportunities. Customers still browse commodity in clutter. 3.Does clutter work for specific categories? Clutter reduces the walking speed of customers in the store, customers will have more time to browse the goods. On the other hand also increases the shopping opportunities. If a store aisles and goods category are clear, customers will be happy because they can quickly find the things they want to buy. It also means that the customer will only stay in store for a short period of time, they completed their shopping purpose and no additional purchases. Many deal are occurred in the process of customers look around, and these goods is not in the …show more content…
For men, they would prefer to have an efficient behavior. They don't want to spend too much time in the shop, they only want to complete necessary purchase in a short time. They often take their purpose to shop, buy the items on their shopping list. So they don't like clutter, because this affects their shopping efficiency. For women, they care more about their shopping experience. They have a higher expectation about shopping, they hope to be found more valuable commodity in the process of shopping. Women are more willing to browse a clutter, there may be an unexpected