Coca Cola: Their bottom line is making our bottoms bigger. Coca Cola was created in 1856 by Dr. John Pemberton. Dr. Pemberton sold the concoction that he created in his back yard in a three legged brass kettle to Asa Candler for twenty-three hundred dollars. Initially, it was marketed as a tonic which is ironic because it has now become part of a health crisis known as obesity. The Coca Cola Life advertisement that I selected is misleading in the sense that they are saying that a product that has been proven to be toxic to a person’s health is healthier than their original product as advertising it as natural while it still contains calories and all of the properties of the original. While the consumer is ultimately responsible for drinking …show more content…
Dr. Pemberton set out to sell his tonic in his pharmacy where he made a whopping fifty dollars the first year. It was not a profitable adventure considering the fact that it cost him seventy dollars to make. With only nine servings sold daily, the future of coca cola looked bleak (The Invention, para. 1-4). The company exchanged owners and the focus on advertisement grew, along with the nations appetite for the sweeter things in life. Now the company sells one point eight billion servings of coke branded products, which puts the company’s value at eighty-one point six billion dollars and one of the top three most powerful in the world (Coke Uses Innovation, …show more content…
This network used different tactics, along with their credentials of being doctors, to direct the consumers into a direction that would not harm coca colas sales. The scientists “came up with a “science-based” solution to the obesity crisis: To maintain a healthy weight, get more exercise and worry less about cutting calories (Huehnergarth, Nancy).” The Global Energy Balance Network vehemently denied that Coca Cola had any influence on any of their findings and their campaign. It wasn’t until emails were released and showed otherwise. Very recently, CBS News released information stating that, “The Global Energy Balance Network said on its website Monday night that it is "discontinuing operations due to resource limitations." The decision was effective immediately (Bonaventure, Lionel).” It is unclear how many people were affected by the network, however, coca cola’s role in the misdirection is very