How Does Gallup Influence Public Opinion Polling

Public opinion polling acts as a measurement tool for the opinions and attitudes of the population. Poll organizations aggregates the opinions of the population to facilitate the study of their behavior and to deliver their voice to people in charge who can make decisions that serves their interest. Polls also plays an important role in protecting the voices of people from being immersed within the voices of public figures and media personnel. Everyone has the opportunity to express his opinion and an equal chance to be heard. In this paper, two public opinion poll organizations are examined with respect to their history, type and funding and methodology. The first institution is the worldwide known Gallup Inc. and the second is the pioneer of public opinion polling within

Having taught journalism in Drake University, Northwestern University and Columbia University and worked in the field of conducting public opinion surveys, George Gallup had the adequate experience to influence public opinion polling process and the image of pollsters in general most persistently. One thing that characterized George Gallup as he formed the organization is his insistence to eliminate any chance of biased polling, and he ensured that by rejecting any form of polling that was paid for or sponsored by political parties or interest groups. Now when we hear public opinion polls first thing to come in mind is Gallup organization. Although the American institute of public opinion was established in Princeton, new jersey but now the headquarters of Gallup is in Washington D.C. In addition to that, it operates worldwide covering over 160 countries and 30 regional city centers . Beside public opinion, Gallup has been known as a market research firm and for providing assistance and consultation to various organizations to solve their problems, also it is linked with different fields such as business development and