ipl-logo

The Effect Of Globalisation On Cultural Identity

951 Words4 Pages

Today, in an age when various cultures themselves are under threat, the question of cultural identity becomes newly problematic. This essay argues that globalisation has an effect upon the cultural identities of people. Globalisation refers to all those processes by which the people of the world are incorporated into a single world society, global society (Abrow, 1990). This essay will discuss the effect of globalisation on cultural identity and its consequences in the United Arab Emirates (UAE). The demographic imbalance, medias effects towards societies, and the theory of loss of language will be analysed to justify in what ways globalisation is causing the infusion of Emirati culture.

Firstly, the demographic imbalance in the UAE has led …show more content…

The media has an immediate effect of one’s perception of social reality, whether consciously aware of what is being displayed or not; it plays a large role in influencing utilisation patterns and lifestyles. With advances in technology and communications, the world becomes deterritorised (Robertson, 1996), the constraints of geography shrink and the world becomes more singular and unified (Waters, 2011). Researchers noted television’s power to influence people who are illiterate. In fact, (Smith-Speck and Roy, 2008) explained that individuals who cannot read or write can be highly influenced by commercials to purchase certain products, or adapt certain lifestyle values. Engaging in any media, no matter what form it may be; media is conveying what we should buy, who we should be and who we should become. Some effects of globalisation can be seen through, for example, wearing Adidas clothing, listening to iPods, watching Western television series, eating McDonalds, drinking Starbucks or Coca Cola, and even speaking a language that includes Americanised English slang (Godfrey, 2008). Television has the greatest influence on its audience in the UAE, urging authorities to focus on the instigators and the message they on to the audience (Qayed, 2013). As a result, this turns a person’s identity into a product, instead of a combination of thoughts and feelings in an attempt to turn personal work …show more content…

The spread of English as an international language all across the globe has raised awareness that need to be taken into account seriously, as they effect all aspects of human activity from language in education to international relations. To most, learning English as an international language for the purpose of fulfilling communicative needs is a big threat to national cultural and even religious identities as learning an international language causes people to lose their own language which is the career of all all their cultural values - identity. Linguists estimate that of the approximately 6,500 languages worldwide, about half are threatened or on the edge of extinction. English has become a high priority both educationally and culturally and therefore, Arabic is degenerating at a frightening rate; as well as, contributing to youth losing their identity, culture and heritage. Research shows that the loss of language means the loss of culture and identity (Baker, 2001). Language is intrinsically related to culture. It is the medium through which groups preserve their innate cultures and keep their traditions alive. However, this language expansion produces excess of interactions between nations whilst creating homogenisation and influencing cultural

Show More
Related
644 Words | 3 Pages

The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

Read More
1225 Words | 5 Pages

(Tan 84). Peoples' communicating leads to the spread of different ideas. Language connects societies figuratively and literally. Culture and language influence people extensively which allow people to be susceptible to miscommunication when a barrier is too vast. Familial relationships disrupt from language barriers.

Read More
365 Words | 2 Pages

Scene 1 Both: (Black background) Hello ladies! Welcome to Culture Identity! Jade: Do you or anyone you know find it hard to balance your culture and the American culture?

Read More
991 Words | 4 Pages

Languages are complex because they are made up of many components. Some components include the culture, meaning, and interpretation. The way people understand language has to do mostly with their culture and their understanding of what is being said. Also, depending upon where someone is raised, the pronunciation of certain words can be different and therefore it influences the understanding. My goal in this paper is to demonstrate that language and culture are intertwined.

Read More
733 Words | 3 Pages

I suppose when i used to think of cultural identity, i perceive it as what racial background we come from, what race we are. Whether it’s Mexican, Asian, French, etc… I assumed it meant what special foods we eat, and events or activities we participate in according to our background. Little did i know this is a misconception; quite a common one actually. Cultural identity is actually how you live your life and how you express yourself, the things you enjoy that make you, you. I am someone who enjoys many things, ranging from A-Z.

Read More
1454 Words | 6 Pages

Often when one is prompted to think of an empire, the Roman Empire comes to mind. The Romans started from a small piece of land along the Tiber River in central Italy, and within a millenia amassed an unprecedented territory comprising of parts of all 3 known continents of the ‘old world’ and dozens of countries, peoples, cultures, and languages. This massive empire certainly had a large impact on its peoples during its power; however, even today one may find the massive impact of the Roman empire in various languages, governments, and religions all over the globe. Language is one of the most important aspects of a culture. Language dictates how and what people literally and figuratively speak to one another.

Read More
753 Words | 4 Pages

The background of my cultural identity I am an African American female but that isn’t all there is to know me for. I am an African American girl who is very interactive with my religion and also my culture. Cultural identity can be hard to explain because some people don’t know what’s really in their culture and they fail to see , and understand it. I know what my cultural identity is because of my ethiopian flag, the baked macaroni, and the movie the lion king.

Read More
1435 Words | 6 Pages

In The views of The Birmingham School, media culture induces individuals to conform to the established organization of society but it also lends resources that can empower individual against that society. (Kellner, D (1995)) In conclusion, calling attention to mass media, cultural studies relates to how the audience can decode the messages put forward by the media. More specifically in relation to their individual socio and economic background. This in turn can lead to the rejection of the dominant ideology.

Read More
1883 Words | 8 Pages

Throughout my experiences in this course so far, I have had many opportunities to reflect on my own past and have begun to better understand my own cultural identity. It has been much more difficult to wrap my head around than I would have predicted it to be because so many things play into the construction of an identity that it can be hard to look at all of those separate pieces together. My cultural identity, like all others, is more complicated than it first appears. I identify as a white person, a woman, an American, a gay person, and a feminist, just to name a few. While all of these labels carry with them stereotypes and expectations, they also interplay with the cultural influences I was subject to throughout my childhood.

Read More
847 Words | 4 Pages

In this essay, the positive and negative aspects of both points of view will be explored in detail. First of all, what is possibly one of the undeniable positive aspects of being allowed to express cultural identity is the fact that you are able to be true to yourself. As long as it is what you want, being able to express your cultural identity is a form of freedom. In this expression of culture, you have the

Read More
862 Words | 4 Pages

According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.

Read More
1015 Words | 5 Pages

Literature Review The study of media influences on society is important because of the impact it has on shaping our beliefs, behaviours, and biases. Many Sociologist have examined the different aspects of media influence on society and this literature review will summarize the findings of five different research articles which focus on the effects of media exposure on society as a whole. A variety of issues are explored including, feminism, racism, sexism, and inequality of the different socioeconomic classes. It is important to highlight the influential practices used by the media to influence people, so that we may better understand the impact that it may have on our daily lives. This literature review examines the many aspects of media

Read More
892 Words | 4 Pages

This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think. There are many agents of socialization that can influence an individual lifestyle and one of the agent is mass media, which means that mass media can affect an individual self-concept, attitudes, or other orientations toward life especially the adolescents. The fact that there was a time when the internet, television and cell phones were considered a necessity but now the mass media seems to be more of a commodity to teenagers, because we can see that most of the adolescents tend to spend more time on the electronic devices rather than going for outdoor activities. Based on the researched, we found out that every people in the society

Read More
1070 Words | 5 Pages

As what was mentioned on the three paragraphs above, researches have shown that television changes people’s behavior and how it able to propagandized the society through advertisements. Just like the television, the social media poses negative threats to the society such as cyber-bulling and how it shapes ones idea to have suicidal thoughts and making them believe that suicide is the only way to resolve problems. The radio also plays an important role in shaping the people’s idea. As radios don’t have visual contents, it all depends on how attentive the people are towards the radio as the lack of attentiveness may lead to the wrong information and audience may have different views or ideas about certain things. The researches given in this essay are evidence to show that mass media plays an important role in people’s life and how it able shapes the people’s idea.

Read More
998 Words | 4 Pages

Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

Read More

More about The Effect Of Globalisation On Cultural Identity

Related Topics

Open Document