How Does Harmonia Hospital Use Social Media

In this case, Harmonia Hospital tends to fully utilize social media as a medium to get closer to the staff. From utilizing traditional videos in its employee communications to produce “roving reporter” videos for the purpose of announcement, initiatives explanation, showing off new facilities, and creating buzz about topics, and later engage employee by adding social media to the mix of employee communications tactics, creating the blog “Let’s Talk”, revolution is exploded in the communication system in the hospital. Social media gained prominence within few years of its existence. It is generally the medium to socialize and many are awed by the transformation of communications processes. Technology affects the world to a large extent and

Messages can be directly and instantly send to others in a reliable medium. Harmonia Hospital initially noted that evolution of technology and social media can be firmly entrenched as the number one medium for both communication and management, and thus it gets used to the social media and changes its traditional communication ways to the community. Secondly, Harmonia Hospital acts as a social media producer and develops an authentic voice and create compelling content by creating “Let’s Talk”, which enable leaders to talk about the strategic plan and encourage employees to join the conversation. To such an extent, a good communication experience can be gained by using those kinds of social media. Since employees are able to filter through messages to find the ones that are most important when they are reading the posts in the blog, Harmonia Hospital is in the role of a recipient of social media messages. Not to mention that the cultural impact of social media and leverage the power for communication functions keeps the hospital on track in today’s cyber world as an

Individuals are able to connect, collaborate and share with others instantly when using online and mobile access services, which is a conceptual idea shared in the community. Conversations were made available to employees at all campuses through different media. When employees joined the conversation and react to the blog posts, they are able to access information for their workplace or personal lives, connect with colleagues, share information. By applying to the case, social media is used to promote employees’ value within the workplace from outside to inside through “Let’s