How Does Social Media Affect Australian Popular Culture

In the beginning, the Australian media was small, weekly newspapers, notices boards, with mostly little impact. However, as time went on, media in Australia has sky rocketed with social media and 24-hour news cycle has had a huge effect on Australian popular culture. Popular Culture is a set of practices, beliefs and objects that embody the most broadly shared meanings of a society. Popular culture, or pop culture can be affected by things like fashion, film, sport and media. (Dustin Kidd, 2017) Media has created new genres, strengthened existing ones. Media has affected major events in Australian society. The globalisation of Australian media and culture has impacted many industries throughout the world. This means that the influence of social

According to the Museum Victoria Collection, 66% of households owned radio sets. (M. Osburne, 2013) This large percentage of Australians processing radios allowed it to be one of the most influential sources of media during the 1930s. This is further backed by this source about how Donald Bradman was hero to Australians, “In those days of the Great Depression, Bradman was such a hero in his native Australia that when he was batting, avid fans following the game on the radio would stop driving in order to hear the plays.” (Jrank, 2023) This secondary source written by Jrank.org is useful when researching how media created and strengthened genres of popular culture in Australian society. This is because it explains how the radio broadcasts of sport greatly affected the comings and goings of most people in Australian society meaning it strengthened sporting culture which is a genre of Australian popular culture. Additionally, media affected Australian genres of popular culture during the 2020 Black Lives Matter protests. News articles and other sources of news greatly impacted Australians during mid 2020 more and more

People like Chris Hems worth and Mel Gibson are some of the most famous actors in the world. Australia’s film industry has been going for over a century as the first ever feature film was film was filmed in Melbourne during 1906. (Global Australia, N.A) “Australia has attracted more than 30 international film and TV productions, including Godzilla vs Kong, Shang-Chi and the Legend of the Ten Rings, Thor: Love and Thunder, Metropolis, Pieces of Her, Young Rock, Thirteen Lives, Escape from Spider head, and Nautilus” With some many films and television productions being filmed in Australia, it is no wonder that Australia made $1.04 billion in 2020/21 from international drama production. This source secondary source by Global Australia.gov explains how Australia’s film industry is globally successful. It does by listing a few of the most famous movies filmed in Australia recently and how much money the Australian film industry made in the last year. It answers the question of does Australian pop culture influence the world by stating how influential the film genre of Australian pop culture