As Pierre Burton once said, “In so many ways the story of Tim Hortons is the essential Canadian story. It is the story of success and tragedy, of big dreams in small towns, of old fashioned values and tough-fisted business, of hard work and of hockey” (Gillies).
Tim Hortons, owned by Ron Joyce, has taken it upon itself to become one of the most significant businesses to emerge in the 20th century; but why is it so integral to Canada? Timmy’s popularity throughout the nation has impacted the Canadian economy greatly. The coffee corporation’s community sponsorship programs have a positive influence on both emerging and developed communities throughout Canada. Tim’s has found a way to unite Canadians, and is a symbol of our culture. Tim Hortons
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Not only does the biggest coffee chain in Canada hold a special place in Canadian’s hearts, – it was included as one of 100 brands APCO Insight found to be “Most Loved” globally – it also holds a special place in the wallets of Canadians (Tim Hortons: Strengths, Weaknesses, Opportunities, Threats). There are over 4500 stores nationwide, which offer the opportunity of employment, spinoff industries, and revenue for Canada. Firstly, there are over 100 000 Tim’s employees hired throughout the country – all of them being different ethnicities, ages, and skill levels (Tim Hortons). The young and/or part time workers that are often found behind the counters or drive through windows are taught the skills and responsibilities that are needed for progressive jobs. The managers are able to take on and be comfortable with a leadership role, and entrepreneurs have the opportunities to open these small-businesses. This benefits the economy because it stimulates employment, which puts more money into the pockets of local citizens, and in turn, the local stores or businesses gain profit because people have more money to spend on them. Also, these restaurants create spinoff industries that provide them with the necessities to run the business. For example, Tim Hortons famous donuts are made from ‘flash frozen’ donuts. These frozen donuts are prepared in different faculties,