How Has The World Carried Out On The Internet

The World is driven out by the term World Wide Web. Tim Berners Lee created the software for the search and discovery of information and data with an idea of sharing information globally. This idea resulted in a rapid development as the world embraced this technology and using it to its full extent. Early years saw a web page that was not so user-friendly and constrained to few people who were good at operating systems. Pages with bold writings and hyperlinks without any creative media and content without images are evolved into artistic, designed, advertised pages with attractive images and one-click access to the sites. The Internet has changed the daily life of a common man. It gives access to each and every subject on the planet. The

Moreover, the internet gives freedom to an individual to write out his thoughts to the mass people out there without being charged or getting a permission to do so. It is also believed that Internet has accounted for 21% of the GDP growth in mature economies over the past 5 years. Business carried out on the Internet is the influence for such growth.

“Public relations and the internet are both interactivity and the exchange of ideas, opinions, and information. Interactivity is the common bond between the internet and public relation. The internet provides public relations with a direct link to the public, and the public can, in turn, interact with public relations agencies and companies' public relation departments" (Kaye and Medoff, 2001: p.223) The usage of internet has started offering comfort and being a time saver for the people in aspects of shopping, reading, ordering food etc. There are hassle-free services offered in contribution to customer benefits. The traditional shopping by visiting the Brick and Mortar or the retail store is still followed but has taken a turn in its services and to

"Horizontal networks of communication and multiple sources of information on a global scale create the possibility of a largely autonomous diffusion and exchange of information, ideas and initiatives.” (Castells, 2007: p.258).

Using mobile phones is another way of communication where the internet can be accessed wirelessly and helps to reach out a person at a remote place with a web call. Social Networking is a next trend in the Web world. Social Networking helps people interact with friends, strangers, clients, employee etc. This has helped people share their views without any hard efforts put in to reach out the information, news or message they want to convey. This accessibility is just a click away due to the development seen on the Internet. Keeping oneself socially connected makes a lot of difference to the one who is connected to the Web World. The Internet has changed the way of providing and receiving the