How Maple Leaf Foods is Contributing to the Rise of Meatless Meat. The Maple Leaf is a symbol synonymous with Canada. When people think of the Great White North, they think of things like Tim Horton’s, hockey, and the maple leaf. As a result, companies and teams featuring the leaf are a crucial part of Canada’s lifeblood and society. One of those companies is Maple Leaf Foods, a leader in meat production in Canada. The company is called a leading and sustainable “protein company” on their website. Maple Leaf Foods is over 100 years old! The company began in St. Catherines, Ontario, in 1836. However, the iconic Canadian corporation did not form until the early 1990s. In 1991, Maple Leaf Mills Limited teamed up with Canadian Packers Incorporated. …show more content…
Impossible Foods is a world leader in developing and creating innovative new plant-based and meatless meat products, catering to a changing audience of vegans and meat alternative eaters. For instance, the company used the marketing concept to create its plant-based chicken nuggets in 2021. When the team at Impossible Foods began the production process, they went the extra mile to ensure a successful version of the new product. “The team began the process of assessing all of the chicken nuggets on the market, including their flavour, nutrition, shape, texture, mouthfeel, and much more. They went to great lengths to get every nugget they could find[,] more than 20 in total” (Impossible Foods, 2021). From there, the team continued their concept testing stage of the product, sprinkling some research and development tools such as having the pre-existing knowledge from creating the Impossible Burger a few years earlier. Then, Impossible Foods developed prototypes that they tested through blind taste tests. These tests confirmed to the company that seven out of 10 consumers preferred the Impossible Chicken Nuggets over regular chicken nuggets. The Impossible Chicken Nugget scored higher on net favorability, appearance, flavour, and texture. Many of those who participated in the test were meat eaters (Impossible Foods,