If there was a way to get something you want for free and with little to no effort, would you? Most of the time people would say “yes,” not necessarily because they’re selfish. Rather, it’s just human nature to pursue effortless, instant gratification. This core behaviour was reflected during the first iteration of the music distribution platform, Napster. As an area that is easily moulded by the demands of its consumers, Napster forever changed the music industry as it allowed people to download and share digital copies of music onto their computers for free. Undoubtedly, Napster was a major technological development in the consumption and distribution within the global music industry. Napster - the what, when and how Napster was an online