ipl-logo

How Should Rim Become A Niche Player Within The Industry

570 Words3 Pages

How should RIM become a niche player within the industry by focusing on one or two products?
Blackberry should become a niche player within the industry by focusing on 2 products. One of the product should focus on creating secure messaging software by adding a security layer on Google’s Android Operating System and other should be adapting this modified Android OS into its existing handset. Taking the efficiencies and security of Blackberry OS and placing it within the popular Android platform, Blackberry should transform the company from a hardware focused business to a secure message software company. They should focus on customized software specifically on secured wireless that can be used by hospitals, airports, enterprise business and government. Blackberry should focus on the corporation and government sectors of the market, as well as the general consumer market in order to …show more content…

Blackberry should partner with Google to help make Android devices more secure for enterprise use. This will help keep Blackberry relevant while helping Google reducing enterprise customers concerns about Android’s overall security. Blackberry should promote their OS by adding a security layer on Google’s Android which constitutes 47% market share with over 400,000 apps available in market place. Blackberry can no longer compete with the likes of Apple’s iPhone and Google’s android based Smart phones in the consumer market. They failed to leverage with US telecom companies in order to promote their product during 2010. The lack of apps in BlackBerry's own app store, as well as a user experience that has caused Blackberry to fall behind Apple's iOS and Android. Blackberry operating system is not an open source architecture, this creates an opportunity for other OS vendors to provide better application developer tools for operating systems that runs on Android and Apple’s

Show More
Related

Neil Shubin Your Inner Fish Summary

1621 Words | 7 Pages

Your Inner Fish by Neil Shubin is a great scientific read for those interested in evolution. It highlights the path of our evolutionary ancestors, right back to spineless worms called Amphioxus and even sea anemones. For someone who finds it fairly difficult to get excited about evolution, even though I do find it interesting, this book was the perfect starting block. I have studied evolution every year for the past 5 years and a lot of the content has been a repeat so my lack of enthusiasm is understandable. However, when I started reading this book, I found his writing captivating and felt his excitement through his words.

Read More

Texas Vs Androids Essay

1325 Words | 6 Pages

Meanwhile, Androids still use the same operating system it has used for

Read More

Do We Consume A Lot

763 Words | 4 Pages

The strategy in this business is the increase of sales and achieving a sustainable competitive advantage. Apple, for instance, does get several updates of its products each year such as the I-Phone 6, I-Pad/I-Pad mini, Mac Book Pro, Apple Watch, etc. Based on the reading (text), “when Apple can persuade you to buy a computer because its guy is just plain cooler than some IBM nerd, there may be no way out.” (Pg. 163) According to Psychology today, “Apple works with powerful cues signaling ownership that are apparent even when their product itself is hidden from view.”

Read More

Case Study Of Apple Inc.'s Diversification Strategy

1442 Words | 6 Pages

Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.

Read More

Persuasive Essay On Iphone Vs Android

1334 Words | 6 Pages

Gronner 1 The Iphone vs Android Have you ever wondered what is the best phone to buy is well i'm going to tell you what phone or phones are better than others. The first main point i'm going to make is that i'm going to talk about how the iphone is better than all android phones. The first point is that all the new games and apps go to iphones first then eventually go to android and many of the iphone apps the android does not have. The iphone apps are better looking like in detail compared to the android. The new features that come in the apps the iphone gets better ones.

Read More

The Kindle Advertising

1809 Words | 8 Pages

Technology has become a large part of global society and technology companies always have one question on their mind: What is the next big device? Competition between companies such as Apple, Samsung, Amazon, and Windows, causes consumers to have to decide what brand they desire. All businesses know how consumers work. They want the newest and best product out there, no matter the cost, because of how “the American Dream breeds desire” (Solomon: 401). Everyone wants to seem as if they are elite, because of the unanimous desire to be successful.

Read More

Apple's Target Market Analysis

1625 Words | 7 Pages

For example, the Nokia N-series is for the segment of students and teenagers. Nokia competes with blackberry through their E-series which offers a range of business phones, targeting the segment of corporate professionals. On the other hand Nokia also provides a range of premium and luxury phones by the name of “Vertu”, which targets the higher social class segment in the market. Positioning:

Read More

Value Chain Analysis Of IBM

1674 Words | 7 Pages

Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To meet and respond to its customers needs, IBM creates, develops and manufactures many of the world 's most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. 3) Internal and External Analysis A) Porter’s Value Chain Analysis: This model describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best provided by others ("outsourced").

Read More

Apple And Samsung Comparison Essay

700 Words | 3 Pages

English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

Read More

Xiaomi's Theory Of Disruptive Innovation

964 Words | 4 Pages

It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models

Read More

Global Competitive Advantages Of Apple Inc

1312 Words | 6 Pages

ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.

Read More

Samsung Galaxy Note 7 Case Study

924 Words | 4 Pages

One of the most important players of this competition is undoubtedly the Samsung company. Samsung has been competing for years with rivalries and tending to increase market share with new technologies.

Read More

Critical Success Factors Of Apple

1185 Words | 5 Pages

According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,

Read More

Samsung Case Study: Samsung Business Strategy

899 Words | 4 Pages

1.2. International expansion Samsung Electronics started as one of the biggest suppliers of international high-tech companies producing chip, battery and memory. After a few years of experience, they extended their activities for the public market by producing TV, screens, micro-waves and so on. Samsung takes advantage of their

Read More

Froyo Research Paper

2054 Words | 9 Pages

Android version Nowadays, billions of smartphones and tablets are powered by one of the most powerful operation systems, called Android. These electronic devices have brought us lots of benefits and make our life easier. However, many of us do not know about the history in Android version and how it is the success and become a historically big operating system. The Android version has been classified into: • Alpha (1.0) • Beta (1.1) • Cupcake (1.5) • Donut (1.6) • Éclair (2.0-2.1) • Froyo (2.2-2.2.3) • Gingerbread (2.3-2.3.7) • Honeycomb (3.0-3.2.6) • Ice Cream Sandwich (4.0-4.0.4) • Jelly Bean (4.1-4.3.1) • KitKat (4.4-4.4.4) • Lollipop (5.0-5.0.1) -present

Read More

More about How Should Rim Become A Niche Player Within The Industry

Related Topics

Open Document