In the last few years, one of the most significant viral marketing campaigns is the Coca Cola Share a Coke Campaign. The campaign features the sale of bottles with the Coca Cola logo replaced with the most popular names in the country. Over 730, 000 glass bottles were personalized online by customers using Coca Cola's e-commerce facilities. This led to a wide online buzz for Coca Cola as customers who managed to purchase a bottle with their names or names of a loved one shared pictures on Twitter and Instagram. In 2014, there were 235,000 tweets from 111,000 fans using the "Share a Coke" hashtag, fostering a strong positive feeling reviews towards the Coca Cola brand. As Coca Cola the campaign is about taking our global brand and making its