Coles College of Business, ranked #1 public MBA in Georgia, published an advertisement on Twitter on January 13, 2017 informing students about their study abroad program in the UK and Ireland. The purpose of their ad is to persuade students with the selected majors to generate interest towards their program. Coles College of Business wants students to know when, where, how expensive, and who can attend the program. The creator also wants students to know that there is a scholarship available to help with the expenses. The projected audience of this advertisement are students with the specific majors presented in the ad, Culture and International Business and International Advising. The reader would have to be interested in living and studying …show more content…
It seems trustworthy because of the credibility and because it is highly informational on the details of the trip. The creator seems aware of people with other opinions because people with a lower income might struggle to be able to attend, so there is an offer for a $1,000 scholarship to help with the expenses. The advertisement seems to have covered all the necessary information, except the students might wonder what exactly will they be doing and learning while going through the …show more content…
It is supported by the locations and the dates of the trip specifically located on the ad. The argument does not seem to have recognized alternate views, therefore it is considered one-sided because the advertisement only applies to two majors. It is almost like an unfair advantage to all the remaining business majors. The argument is clear in what it is advertising and in providing all the necessary information, the only question, again, might be what will the students be doing and learning?
This advertisement does not rely heavily on pathos, it is more logical, informational, and straightforward. It shows pathos by displaying pictures of historic locations, such as the Tower Bridge in London, to grab people's attention and interest, especially to those that dream of being able to travel to those particular countries. Pathos also might unintentionally be effective on the majors that are not included in the program. They might feel left out, jealous, and say it is unfair that they cannot experience it simply because of their