How To Write A Textual Analysis Of A Campaign

In order to promote “Never Give Up… You NEVER Know How Close You REALLY Are!”, People's Court, published September 5, 2015 is a website campaign ad that uses a strong message to be able to connect with the audience on different levels. The campaign ad establishes on a motivation point of view on young adults, and even adults. This is a daily issue in American culture because everyone has their own story and a way to handle it. But when it starts to get tough the first thing to come up is to give up and just let it pass by them. The advertisement shows two guys, who are seeking for the same thing; they are both digging for diamonds. The scenery is underground which you can see a clear image of the advertisement. On the right side

And on the bottom there is a disappointed old guy due to him not finding the diamonds. He’s body language is totally opposite from the top; his head is looking down to the floor. But where the diamonds are located, the eager guy is so close on finding the diamonds; the old guy was one step away from it. But of course he decided to walk away from digging and give up on searching. Both of these men showed a different tone just in one picture, someone who is willing and someone who is at his last straw. The title of the advertisement, “ NEVER Give Up… You NEVER Know How Close You REALLY Are!” as you can see that the capitalized words are NEVER and REALLY. Never is a keyword on not doing a certain action and really is a possibility, which means it can happen. To connect to the ad, there's a possibility that they will get the diamond only if they tried, he never tried to make that extra step. Also since the words are capitalized it lets the audience to be drawn on those specific two words. Lastly at the end of the title it shows an exclamation point is to demonstrate interest to the audience. It sets a full understanding on the reasoning of the advertisement

The advertisement has a connection to the American dream of a career lifestyle. For example immigrants from around the world come to America just to have a better life and when they get a chance to come here it’s not going to be easy. They might go through long hours, house situations and just basic problems people would have on living in America. But even through the hardship they’re currently going through they’re going to try their best to be successful. Another example is say in a workplace you're trying to get a higher position and to be able to get that position you would have to work your butt off. Yes it would be a challenge but if you give up you would never know how it would be for you if you were to get the position. Both of these examples offer a familiar look on the American lifestyle. And when people see this positive motivational advertisement it give them a second look on life and connect it with their own experience. Let’s people set goals, possibilities and a thought in their head “I Can Do