In the early nineties Howard Schultz acquired Starbucks and made it a worldwide successful company. Schultz the icon of Starbucks, found his purpose in his life experiences marked by the difficult childhood and the peculiar familial atmosphere he lived at Brooklyn in the sixties. Indeed he turned the concept of classical coffee house to a cozy and worm familial concept and branded it as a life style successful business. The memories of his father’s being sick and not being able to pay for health care was the main drive behind Starbucks being the first American company to provide access to health coverage for qualified employee who worked as little as 20 hours per week . His professional experiences were also instrumental in shaping up Starbucks. After graduating in 1975, Shultz returned to New York as a Xerox sales trainee, In spite of a good income, he …show more content…
He got the right experience in the coffee business from being for three years, a salesman of coffee filters at Hanmerplast. In addition he capitalized in his natural leadership abilities, natural organization skills and particularly in his Athletic attributes. He was indeed offered a scholarship to play at Northern Michigan University where he sharpened his sense of competitiveness and resilience.
Schultz story is particularly telling in combining his life experiences and connects them to the kind of new company Starbucks became. Indeed, Schultz purpose is reflected in the biggest challenges he faced. Purpose definitely gave him the energy to overcome all kind of hurdles, to keep focused and not lose his way while running any type