In this HSBC advertisement, pathos begins right from the start as a, “what will happen next” factor comes into place. The audience may assume that the beginning is slow, adding that the rest of the video is slow. The background music adds an effect because it is also slow, with a soft voice. But, instead, the theme changes and it become loud with destruction. Pathos involves an effect, thus, it creates an effect where the audience is wondering what is going on. Questions come into to place, as to “why” everything being destroyed by the police. As shown in the video, pathos of the chainsaw adds a symbolic representation of pathos, because the emotion is loudness. Chainsaws are loud and create conflict, as in the video the camera points at the chainsaw, and then to everything going on. This conflict representation is that a chainsaw can cut deeply and into many things. Similar to how the main actor is unhappy as a police handcuffs her and she grins at her husband/boyfriend. …show more content…
Pathos of these characters attracts an audience because there is conflict between them as well, correlating to the chainsaw. A more relatable approach from an audience is if while watching this advertisement, they have a spouse. An audience watching may have a conflict, such as fight or disagreement with a loved one, their emotions change. At the end everything come together, as emotions change from gloomy to happy, similar to emotion of the actors changes, as the body language of the woman and man changes as she goes from holding the back of the motorcycle to holding her husband/boyfriend and