Introduction
This report is created in regards to the company’s pursuit to attain a reliable and long term investment opportunity by funding another business. Provided in this evaluation is research on Hulu, LLC. Hulu, LLC has the potential to offer lucrative profits through its online broadcasting business, as well as multiple advertising opportunities for the company. Hulu LLC is an online video streaming website located in Santa Monica, California, that provides popular TV series episodes, and movies for subscribers to watch. Hulu provides online videos of TV episodes, clips, trailers, and movies. The website is supported by advertising sponsors who gain brand recognition and easier access to reach their targeted consumers.
Background
Hulu
…show more content…
Television Group
Product Payment Plan
Hulu's contracts with network providers are unique because Hulu does not pay for any of the costs of running advertisements - not even bandwidth costs (law review fardham or something)
Distribution
In this modern day and age, consumers have access to multiple digital devices and expect to be able to access their favored media content instantly. Due to consumer demand, Hulu has made it possible for its subscribers to be able to access Hulu Plus “programs on Internet-connected TVs, Blu-ray players, set-top boxes, gaming console, mobile phones and tablets and other network appliances” (Bloomberg). Hulu’s regular non-paying customers can only access the free videos through computers and laptops. On the other hand, Hulu’s fee paying subscribers are granted instant access from wherever they choose.
Unique product niche
“Hulu is the only streaming service that offers a library of current season hit TV shows, films, full seasons of acclaimed series, premium original programming and clips to subscribers with limited commercials for $7.99 per month or commercial free for $11.99 per month” (Hulu).
Advertising
…show more content…
It provides television and movie streaming like Netflix, yet it’s better because it has current content. It’s a win win situation for both consumers and investors. Consumers can get free streaming (and even commercial free if they pay a fee) and advertising sponsors can create a consumer relationship and brand recgonigtion while earning sales.
Based upon the research conducted on Hulu LLC, it is recommended that the company inquire further into investing this company. Hulu offers a unique style of online streaming for customers in the new digital age, and it’s track record of innovation will likely create better features in the future. However there are still some solutions to offer