BUSINESS OBJECTIVES Our business objectives are the results we hope to achieve and maintain as we run and grow our food truck business. We are concerned with every aspect of our business and therefore we have set high goals for our business planning: Profitability Maintaining profitability means making sure that revenue stays ahead of the costs of doing business. So we are going to focus on controlling costs in order to maximize the revenues. Productivity Students training, maintenance and new equipment purchases all affect our food truck’s productivity level so our objective is to provide all the resources our students and cook trainees need to remain as much productive as possible. Customer service, satisfaction and loyalty Since the …show more content…
Building brand awareness is typically the first task to face for a new business, and not an easy one. When the food truck enters the market, we will have to let people know it exists. This might include broadcasting commercials or printing ads that depict the image of the food truck and constant repetition of Humber logo and slogans. The whole objective is to become known and memorable, which means customers will think of us first when considering the food truck industry. Now, Humber is already a very established brand in Ontario and this could definitely help us promoting and sponsoring our new food truck across the …show more content…
After all, we could have the tastiest food in town, but if no one knows about it then we won’t be selling much. Engage with Humber community online through Humber website, Facebook and Twitter page and but also engage with them at events where you can meet them and speak to them in person. Here the focus is to attract our target audience. Gather information about their lifestyles including artistic preferences, favorite music and art through a group or customer questionnaire. Understand the frequency of use of our product or service and the reason why they use a food truck, whether for relaxation, necessity or as part of a routine. For instance, if they read a particular magazine or listen to a particular radio station, we might advertise our new food truck on those