Nike was named the most innovative company of the year 2013, according to Fast Company. Nike’s goal as a company is to design innovative, sustainable and stylish products. As a company it wants to push itself and it’s consumer “to reach the next level of achievement.” (Nike,inc) There are three main goals that serve as the founding principals of the company; to serve athletes, expand the company and deliver inspiration for the forward thinkers. Nike has five separate major departments that make it a global brand. NIKE Brand Converse Hurley International LLC Jordan Brand NIKE Golf These subsidiaries show that Nike is in every sport and in every apparel market. When most people hear Nike, they think about the normal sneakers that they wear to the gym. It is widely overlooked that this company has expanded into numerous markets. “For $305 Million, Nike Buys Converse.” (New York Times) Nike also purchased the famous Hurley as a subsidiary, which expanded them into surfing and skateboarding market, and lastly NIKE Golf, which focus solely on the sport of golf. One could dress from head to toe in NIKE Golf gear, underwear included. Consumers aren’t limited to golf however, for almost any sport you play, you could dress from head to toe in Nike apparel. You would find …show more content…
According to news.nike.com, the company is off to a very strong start. “Revenues for NIKE, Inc. increased 15 percent on both a reported and currency neutral basis, to $8.0 billion.” “Revenues for the Nike Brand were $7.4 billion, up 15 percent on a currency neutral basis…Revenues for Converse were $575 million, up 16 percent on a currency neutral basis.” (news.nike.com) The subsidiaries of Nike contribute to the overall success. However, most people aren’t aware that Nike owns these other major brands and they are who put Nike in a position to be a very long lasting company and continuously