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I Shipped My Pants Target Audience

502 Words3 Pages

People who can make fun of themselves tend to show that they are real, down to earth and do not conceive that they are at a higher standard than you. Didn’t everyone like the class clown from high school? The textbook states, “As more and more people gain a voice in the marketplace, companies that try to maintain the old “we talk, you listen” mindset are likely to be ignored in the social media landscape”(Bovee & Thill, 2014, 198). We can relate and be comfortable around people who can mock themselves; therefore, connecting ourselves with a company who does the same.
Determining your target audience is first, and according to the textbook, “make your headlines clear and direct” (Bovee & Thill, 2014, 198). This is essential to get attention and create interest, meanwhile, engaging your audience. Creative blogs or Facebook posts with humor grab my attention and persuade me to read more. If I were to see a post from a company on Facebook that was humorous, I would search the company to become more familiar with their products. A company that can poke fun at themselves and not be so serious is one that I admire. …show more content…

For example, K-Mart’s advertising, “I Shipped My Pants” is one of my favorites, although, many found this play on words distasteful. Originally intended for YouTube only, this advertisement had more than 10 million views. In this case of advertising, many viewers did find this offensive and went to Facebook to vent their opinions. Although many found this humorous and a play on words, others found it inappropriate, and K-Mart received many negative comments. All things considered, K-Mart accomplished getting the word out to millions of users of social media that if you can’t find it in the store, they will ship your item free (Kmart's 'ship my pants' commercial: Funny or offensive?,

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