I Will Not Be Pinkwashed Analysis

The article “I Will Not Be Pinkwashed”, on ButterBeiliver.com website on October 22, 2011, Emily Benfit discusses her feelings behind “Breast Cancer Awareness Month.” Benfit is a health researcher and writer. She has strong views on eating only natural, organic, and healthy foods; and is a firm believer that most doctors and government agencies have no business telling people what they should or shouldn’t be eating. Although Benfit blog is focused on nutritional foods and facts, this particular article is targeted towards those who support the breast cancer awareness movement. Directly in the beginning of the article Benfit argues very clearly that she is totally against Susan’s G. breast cancer awareness organization and there she states:

Although in some aspects parts of her argument, her logos, are persuasive however she lacks facts to back her up on her opinions, and because of that Benfit relies heavy on her own ethos, trying to attack the foundations own ethos, which ultimately affects her whole

For example when she discusses how much money the charity actual makes and how much of it goes into actual research. In addition she then goes on to talk about how much Susan’s employees receive. Stating in the article: “About 11% of Susan G. Komen for the Cure’s annual revenue goes toward employee salaries. And that adds up to a lot of money.” Benfit proves this information with charts and a picture of a 990 form backing her point of view up very strongly. Again to elaborated on her lack of logos, although she proved those arguments with facts, her other points have no facts at all. Later when she talks about how there actually is a “cure for cancer”, but then shows no document, vaccines, or anything from scientists that backs this information up. Or even when she discussed that eating healthier plays a part in getting cancer, but in research scientist never stress that particular idea. There could be hundreds of people that actually eat healthy and take care of their bodies that still get cancer. These reasoning’s and many layers of Benfit’s arguments lead readers to almost question her points and hardly understand. Instead of showing facts and statistics about Susan G. organization, to build on her own issues of the organization, Benfit devotes most of the beginning of her argument with only her