Idea lens- When using the Idea Lens, the main emphasis is held on the change. It is believed that within the organization, new ideas must be discovered over the changing time. Some organizations are open and thrilled with the new and the creative ideas from their employees and hence, they acknowledge the ideas and stay innovative and thrive in the market (Mention the book source). As can be seen on the website of Kickstarter, they are searching for the most creative people who can bring new ideas to them and help the company to become better and more innovative. The company believe with the team they have currently have the characteristics of being creative and talented. Some of them even have backed few projects and launched their own project …show more content…
After carefully evaluating the options for expansion, the company makes the decision of the countries to expand the business into and the countries where they cannot expand at that time. Discourse lens- When using discourse lens, the emphasis is laid upon the manager’s ability to communicate within the organization. It also states the manager’s capability to provide a good explanation or reasons on why his proposed strategy needs to be chosen. The strategies which emerge though this lens is to be considered of high acceptability (Mention the book source). The discourse lens for Kickstarter does not look very convincing and not being used properly. As Kickstarter’s business concept is different from other concepts, the platform displays the favourite categories of their employees on their website. They value their employees in terms of respect and equality. This proves that there is no single force or a person which is driving the organization, in fact, it is the whole team which acts as a driving force for the company. Hence, this brings to the conclusion that the discourse lens is not suitable for use as compared to other lenses in the case of …show more content…
The real aim of launching the platform of Kickstarter was to help the people across the whole globe who wants to share their ideas and make them come true. In order to make this happen, Kickstarter needed a strategy which helps people come closer and together to share their ideas and make them a reality. Hence, Kickstarter was successful in creating a platform which can be easily accessed by everyone and people can rely on this platform to share their ideas across the globe and get connected with each