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Identify And Identify Opportunities For Improving The Goal Of Two New Customers Per Month

699 Words3 Pages

1. Analyze the information and data above for FirmFirst above and identify opportunities for improving their performance and achieving their goal of two new customers per month.

The average growth of the web traffic is -1.51% over the 6 months which shows that one of the issues with generating new customers source from their lack of growth in web traffic. According to the Adobe Digital Insights’ Advertising Demand Report, the average industry web traffic grows at 1.1% per month. Knowing this bench market, Firm First should target a 1% growth rate per month. The primary way to increase web traffic is to create a professional looking website or improve the current website because visitors often correlate a professional looking website with a higher degree of trust towards the quality of Firm First’s services.

Another issue with not closing enough sales stems from the low conversion rate, on average only 0.72% of the web traffic is converted into leads. According to Wordstream, online marketing company, the average conversion rate across industries is …show more content…

According to Rain Group Center for Sales Research, 47% is the average opportunity win rate in the sales and marketing industry. According to this benchmark, percentage-wise, this is the primary problem that the marketing agency needs to work on. Knowing who is speaking to the potential clients would be the key insight to improving the conversion of leads into opportunities. Ensuring that Firm First thoroughly understands the customer’s context and vision is a way to convert more of its opportunities because clients want to make sure that the marketing agency can fulfill its needs. Listening to the customer first, allows Firm First to tailor its pitch according to the customers. Having more seasoned sales people or sales people with a track record of persuading leads to consider the firm’s services would be ways to raise this

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