ipl-logo

Identify Two Advertisements

1818 Words8 Pages

Identify two advertisements that make bold & noticeable use of a specific color. What common message do you think the two are trying to convey by using this color?
What emotion does it evoke?
Would their message or brand be interpreted differently if they used a different color?

Facebook is an example of an advertisement whose primary color is blue. Psychologically speaking, blue colors generally indicates that this popular brand, Facebook, stands for “dependable, trustworthiness, secure, and responsible”. These characteristics are proven true through other brands whose primary color is blue as well such as Chase bank, Wal-Mart, Police, and AT&T for example. The color blue encourages consumers to trust these brands to be in charge of various …show more content…

It informs society through newspapers, magazines, and books. Electronic media, also referred to as television and radio, both publicly broadcasts news through TV, radio, and computers. Digital media is the newest form of communication via the internet, social media, mobile phone, video, and electronic billboards. All medians inform us on day-today events whether the news is local or worldwide but they each have their differences along with their individual advantages and disadvantages. Print media allows you to present static messages to your audience, meaning that is you attract the attention of readers, you can lay out effective copy that informs this audience about your brand and or persuade them to buy. Magazine primarily allows for the opportunity to thoroughly explain your products benefits. For example, fitness magazine readers may thoroughly review and analyze an ad for fitness equipment. The possibility of your ad featuring in a combination of both copy and visuals are true as well providing readers the additional possibility of multiple exposure to your ad. Electronic on the other hand has a leg up with reach. Advertisers have the greatest chance to reach a mass audience through TV, especially during prime-time television shows on a given night. Benefits of radio is the lower costs than TV placement and is often sold in packages of a certain number of spots in rotation. Digital media allows for more accessible advertisements to the target audience at any place and time. By using digital this allows companies to advertise internationally across geographic boundaries. New technologies such as social media allow for brands to increase communication to its consumers

Show More
Related

A Rhetorical Analysis Of Otis Ethos Pathos Logos

1004 Words | 5 Pages

Although Otis is the main focus of the ad, the setting he is in helps tell the story the ad is attempting to tell. The fence in front of Otis is largely in focus, reminding the reader he is in fact caged inside a small corner for most of the day. Surrounding Otis is almost all darkness, conveying the theme of somberness. The only other color you can

Read More

Advertising Ethos Pathos Logos

375 Words | 2 Pages

Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.

Read More

Rhetorical Analysis Of The Beale Street Music Festival

778 Words | 4 Pages

I applied this concept as I created my advertisement, using colors that transitioned from cool blue to red hot. The overall effect I hope to achieve is that by the time viewers read the red “F”, they feel excitement about this year’s festival and are motivated to participate. Though I could have created this same effect with a variety of color gradiations, I chose to start with the color blue. Not only does this choice increase the drama of the “warming effect”, but the color holds significance to locals and the city of Memphis. My audience is already in love with the blue through their experiences with the NBA Grizzlies, University of Memphis and the Tigers, and listening to B.B. King and blues music.

Read More

Early American Ads From The Late 1600s To The 1600's

349 Words | 2 Pages

In terms of American history, the early United States was colonized by advertisers from the late 1600s to the 1700s. It was settled largely by major trading companies that hoped to profit from the riches of the natural resources of a new territory. These companies used advertisements to “urge the poor, weary, downtrodden classes of London and other overcrowded ports” to pursue the "land of opportunity. " As the country grew, the predominant use of advertising was to sell goods such as tobacco and timber. The primary medium of advertising was the newspaper.

Read More

Social Changes In The 1920s

786 Words | 4 Pages

To get things rolling, the radio provided benefits in many ways. These benefits include entertainment and the same media. Additionally, in paragraph 3 the article states that “Radio programming brought dramatic changes to ordinary people's lives. Live broadcasts instantly connected Americans with nationwide events, including orchestra performances, soloist concerts, sports events, and politicians’ speeches” (Radio/Movies). Now lets transition to the movie side of entertainment, people could escape reality and go watch a movie, or just to have fun really.

Read More

Rhetorical Analysis Of Persuasive Advertisements

909 Words | 4 Pages

Do you ever come to believe a certain idea after watching an advertisement, but wonder why you do? Companies have developed ways to make consumers take their side in a movement or campaign. Advertisements are used for several different reasons; to persuade you to buy a product, to spread an idea, or create awareness. They develop these persuasive advertisements through the use of rhetorical appeals: ethos, pathos, and logos. For instance, Under Armour, a well-known activewear company, spreads the idea that determination will lead to success.

Read More

Arguments To Other Media Forms Of American Magazines

191 Words | 1 Pages

Most magazines include lots of advertising, and there are several benefits that both they and what they are advertising will gain from this. For instance, if a magazine advertises something that

Read More

Barbie Doll Rhetorical Analysis

1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More

Why Are Magazines More Effective As A National Medium

243 Words | 1 Pages

A favorite magazine of mine is Cosmopolitan. In my opinion, I think magazines are less effective as a national medium as opposed to television, radio, or the Internet. Magazines are less effective because they do not cover a range of stories, and this causes fewer people to read magazines. For example, Cosmopolitan focuses on health, fitness, relationship advice, beauty tips, and some political topics instead of focusing more on national and breaking news around the world. I noticed a lot of magazines focus on pop culture stories for teenagers and young adults like celebrity news stories.

Read More

The Elaboration Likelihood Model

1014 Words | 5 Pages

If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.

Read More

The Pros And Cons Of Magazines

1428 Words | 6 Pages

In addition, that advertisers are most likely to advertise their products and services to those that would typically respond to them (Baran 125). In general, “magazines are often further specialized through split runs which are special versions of a given issue in which the editorial content and ads vary according to some specific demographic or regional grouping” (Baran 125). There are trends and convergence in magazine publishing. These trends are online magazines, custom magazines, meeting competition from cable television, advertorials, and advertiser influence over magazine

Read More

History Of False Advertising

1525 Words | 7 Pages

Magazine advertising began in June 1826 when a French newspaper was the first ever to put paid advertisement on Its pages. At the beginning of the 19th-century ads in magazines weren’t as much as popular as now because paid advertisements back then had a special tax. But shortly the invention of the rotary press, the number of magazines who increased their pages with advertisements encouraging the buyer of their product are so many. At that time, magazines just became available to the middle-class people, not just the rich ones. Therefore, magazines sales increased so much and a lot of copies are made.

Read More

The Influence Of Popular Music In Advertising

2169 Words | 9 Pages

According to Allan (2006), marketeers and “advertisers” use variable approaches and techniques in order to fully engage, involve and immensely persuade the “potential” consumers to buy their product or service (p. 434). It is noticeable that these techniques have greatly evolved and remarkably developed through the past decades (Hemmings, n.d.). This gradual enhancement in advertising techniques is precisely concentrated in the background features of advertisements, such as “attractive” colours and pleasing music (Gorn, 1982, p. 94). In other words, marketeers established an entirely new method to attract the audience, and this is done through integrating psychology in marketing. This has been the main goal of all marketing campaigns and advertisements

Read More

Negative Effects Of Romantic Relationships

1519 Words | 7 Pages

Print media engages with customers for advertisements for example adverts for clothing on T.V or advertisements on the radio for sports ,advertising can have a negative effect for example on valentines day the shops have sales and on T.V they promote the sales and gifts for your partner, single people do not have anybody to buy gifts and outfits for or receive from anyone making them feel even more lonely. Positive effect is that can make a relationship more interesting. Magazines are a type of media that can be printed or electronically published. Normally they are published on a regular basis for examples woman health, peoples magazines, vogue etc.many of these magazines give men and women an

Read More

Role Of Mass Media As An Agent Of Socialization

892 Words | 4 Pages

In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

Read More

More about Identify Two Advertisements

Related Topics

Open Document