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Identifying And Using The Marketing Plan For Bombas

1523 Words7 Pages

Marketing Plan is essential for nearly all businesses today. Without one, many businesses may struggle in bringing in new customers/clients and may lose existing customers to new businesses with organized marketing plans. By using a marketing plan, individuals have a solid foundation to work from, that can be referenced at any point. Through my professional experience, having a plan certainly keeps me focused on the company goals, and is an integral part of most decision making. This essay begins by discussing The Marketing Mix and how Bombas uses the Four Ps. It then describes the Marketing Plan and eventually provides an example Marketing Plan for Bombas. The Marketing Mix, also known as The Four Ps, is a framework that helps businesses develop …show more content…

It involves decisions anywhere from product design and customer experience, to packaging and branding. For Bombas, the product would be their line of socks, which are designed to be comfortable and high-quality. Bombas differentiates their product by focusing on comfort, quality, and a socially conscious mission. They have a donation model where for every pair of socks purchased, they donate a pair to a person in need. This social mission is a key aspect of their product offering. When developing the marketing plan, Bombas should consider how they can continue to innovate and improve their product line, as well as how they can effectively communicate the unique features and benefits of their socks to their target …show more content…

This includes advertising, public relations, sales promotions, and social media marketing. Bombas has used targeted promotional strategies and social media to generate interest in their products, highlighting their purpose and unique features. Promotion involves the communication and marketing activities that create awareness and generate interest in the product. Bombas has utilized targeted promotional strategies and social media to reach their target audience effectively. They have leveraged their social mission and unique product features to generate buzz and engage with customers. In the marketing plan, Bombas should outline their promotional strategies, including advertising campaigns, social media marketing, influencer partnerships, public relations activities, and any other tactics that will help them reach their target market and communicate their brand message

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