This report is created to analyze the situation of iflix and suggested some strategies that could help iflix being more competitive in the market. It contains the information of iflix, its competitors, suggested strategy, and how to implement them. The suggested strategies are watching the new movie that currently show in the theaters, creating more local contents, and expanding into music video market with lipsync option. The consultants have done some research about what people think about these strategies. The result of sample is what do they think about each type of the strategies we suggested. The report is hoping to help iflix being more successful and competitive in the market. However, there are still some limitations that may occured …show more content…
This report is created to advise on how iflix be more competitive in the market. In the following section, the report will give the definition about what iflix is. Further, the report will analyze the direct competitors of iflix. This report also provided strategies to make iflix be more competitive. In addition, this report is provided the statistic of people who participate the survey, the reason why they are choosing those options. The report also included further analysis about how the method can be done in reality and the impact to the market if the company using these strategies. iflix is a private company that produces a video-on-demand service in 21 different counties in parts of Asia, the Middle East and Africa. The company headquarters is in Kuala Lumpur, Malaysia. It was started in 2014 by Patrick Grove and now has over 5 million subscribers. [1] why is this blue? There are around 470 employees. [2] The mission of iflix is to bring a world of endless storytelling to everyone who share passion for TV and series.[3] The vision is to bring the world’s best content to people, localized to each market, at a price that everyone can afford, and to reach billion of customer within a …show more content…
The founders of Netflix are Reed Hasting and Marc Randolph in 1997. It serves over 190 countries over the world. It has its headquarters in Los Gatos, California. At first Netflix’s business model is DVD sales and rental. In 2007, the company started to introduce a new way of watching movie as video streaming while maintaining the DVD and Blu-ray rental service. The company expands to other countries in 2010 by growing its streaming service to there. In July 2017, Netflix had over 103.95 million of subscribes around the