Submitted by: Shanzay Kaleem, Arooj Aleem, Hadiyah Saeed and Jannat Asif
Submitted To: Ms. Amna Waheeda
Major: Media Studies
Course Title: Media culture and society
Semester: 3rd
Final Project Report
Topic: Cultural Globalization
Cultural Globalization:
Cultural globalization refers to the process of international integration resulting from the interchange of ideas and other cultural aspects. Due to the advancement in technology and wireless communications, culture is globalizing, and it has been seen as a trend toward homogeneity that tends to make human experience same everywhere. Cultural globalization encompasses the formation of shared norms and values with which people link their individual and mutual cultural identities. The transmission
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The animated movies of Hollywood which have taken the world by storm have greater impacts on the people having different cultures. Such animated movies include Barbie, Spiderman, Batman, Harry Potter series, Superman and Cinderella etc. have transmitted American culture in almost every country of the world. Making the world a global village, these movies created long-lasting effects.
The characters of these animated movies have become the standard choice used by the industries to make stuff like school bags, geometry boxes, T-shirts, and shoes etc. globally, making an impact on media content through the implication of the technological and production aspects.
The local content of Pakistan is being influenced by these animated movies a lot. Such movies are translated from English to Urdu to carter the larger audience of Pakistan. The movies produced in Pakistan are using the techniques of Hollywood and Bollywood. Being culturally enhanced, the content is made keeping in mind the standard culture that is the western culture. Since these animated movies are one of the highest grossing content in Hollywood hence Pakistani media is making efforts of produce animated movies as