Advertising Impact On E-Commerce

Abstract: E-commerce refers to the process of buying and selling goods and services over the Internet. While consumers are better informed than ever before, the online advertising markedly has some part to play. Google smarter, visual ads for holiday shopping which sever as a link between consumer and seller has great impact on e-commerce. This essay demonstrates how Google ads use effective ways to attract people’s attention and give retailer some advantage to create add value. At last, it will come to a conclusion what implications it has on e-commerce.

1.Introduction

When it comes to Google revolutionary, the first product echoing in my head is ads which generate 90 percent of its annual revenue through search engine and video display. Nowadays,

Another positive is that detailed information about seller,product and price are incorporated. (Fig.2)Being placed in prime positions on the search page further maximizes viewer attention. Also it always displays with core information which consumer are interested in, for example compared prices from other watched in the same brand or other brand in the similar style. And next to the image there is a click to shop where consumers have more options to choose.

Dynamic search ads

What is dynamic search ads? These ads are appropriate for websites with an expanding content. Part of the uniqueness is that Google connects them to new search queries. The likelihood that rival advertisers have included these terms among their keyword range is lower. Competition on specific search terms is less, thus increasing the probability of ads being clicked on.Perhaps the jewel in this particular crown is the fact that dynamic search ads are generated on the basis of the content of an advertiser’s Web site.(strategic direction,2015)

Filter process the searching

Those filters process the information, make the vague images or data more clear, and finally demonstrate the processed information to consumers. Sometimes, even shopper don’t know what they are looking for, but with buttons pushing them to go for next step, the Google shopping system makes the broad terms more specific and closer to the desired one. Arranging product images to have more inspiration about products. As retailers, they have the right to decide which products appear in which page, so arranging the product with product links appropriately becomes quite important. And the click data by consumers can be an inspiration to those retailers that which product is desirable most or least. Also knowing more about their products can give more precise description or keyword search for consumers.

More creative ads presented to attract consumers’ attention. Google shopping is putting their product ads in video when users watch the videos and the selected ads can be a pop-up information. Those creative ads, on the one hand, carry much funny additional product information. On the other hand, it may disrupt people when they enjoy