Implement And Monitoring Marketing Activities

Implement and monitor marketing activities
Assessment Task 2: Project – Plan promotional activities
Part A: Develop a marketing strategies briefing and plan a team building activity
1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.
Gurp Logistic Company’s marketing objectives: to increase the net profits at the end of the financial year to $500,000 and improve the customer loyalty by 30%.
Performance targets to staff: customer service skills need to be 90%, customer complaint rates to be reduced by 20%, staff product knowledge test needs to be 80%, all the staffs to gain the current certificates to work in the industry.
Gurp Logistic Company’s Marketing Plan:
Gurp Logistic

A discussion of the resources that are required to implement the marketing strategies, such as personnel involved, costs and budgets, equipment if any required and any other resources as required.
 Financial: the total costs and budget involved for the new marketing strategies should be $8000.
 Human: all levels of Gurp Logistic Company staffs will be involved in the new marketing strategies, with the manager John as the project manager and they have also invited the external advertising agency to provide the required consultation for the implementation of marketing strategies.
 IT: the logistic dispatching and monitoring software is installed with the admin staffs and all the current truck drivers have been installed with the mail delivery devices which are connected to the monitoring software in the head or branch

The purpose of the meeting will be to inform all the participants of the new marketing strategies and activities implemented within Gurp Logistic Company. Please review the required implementation and bring along your recommendations to the meeting for the required discussion.
Your attendance is compulsory.
Kind regards,
Gurpreet Singh
Part C: Conduct briefing
Instructions for the team building activity:
The purposes of the team building activities are:
• To let all the participants to be familiar with each other and to further get along to implement the new marketing strategies
• To ensure all the participants understand the purposes and objectives of marketing strategies
• To allocate each participant’s roles, responsibilities, accountabilities and expectations.
Summary of the briefing paper and action plan:
The marketing strategies will be:
 achieving lower costs of production and distribution than competitors
 promotion and advertising
 pursuing cost leadership or product differentiation within a specialist market