Importance Of Ethos Pathos Logos

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The ethos, pathos and logos are derived from ancient words which mean moral character, emotions, and logic respectively, and were used as a persuasive approach in delivering messages. Ethos means that the simplest way to convince the audience to listen and believe the messages is for the speaker to use his moral character to establish his credibility, to be seen as knowledgeable and trustworthy. Pathos is an approach wherein you will touch the emotions of your viewers through a compelling story, striking pictures or videos that will make them think and start feeling. Logos will give logical reasons to your messages through the use of graphs, charts, data statistics, and testimonials. These will serve as the concrete evidences that will help