To maintain the brand and become successful, the business strategy that In-N-Out Burger is pursuing focused primarily on the quality. It is a well-known made-to-order fast food chain. It serves customers with fresh, high-quality food at an affordable price. Neither frozen ingredient nor food warmer equipment is used and installed at its stores (www.in-n-out.com). With this strategy, it makes the business more standout in a crowded pool of fast food competitors. Moreover, in order to maintain the control and ensure the product’s quality, In-N-Out Burger has kept its menu short and simple. As Harry Snyder, the founder of In-N-Out Burger, once said: “Keep it simple; do one thing, and do it the best you can” (Mycoskie, 2011). That statement also