In Steven Pinker's Essay 'The Moral Instinct'

Even though smoking cigarettes contribute to nearly five million deaths worldwide individuals still keep on smoking. In Steven Pinker 's paper "The Moral Instinct" Pinker portrays moral sense like a sixth sense and depicts how individuals rationalize thoughts as being right or wrong for instance, cigarettes were glamorized and moralized as good and socially acceptable in the past however now with the discovery of the destructive impact cigarettes have on one 's health they are currently regarded as immoral. In the 1950s, America saw smoking as the embodiment of cool and glamour. Hollywood symbols like Paul Newman, Humphrey Bogart,John Wayne, and James Dean were all heavy smokers and were never without one. Future president, Ronald Reagan was also given packs of cigarettes during his film days. By the late 1950s around half of the populace smoked, in the UK up to 80% of grown-ups were smoking since cigarettes were seen as cheap, legal, and socially acceptable. Cigarettes were initially sold as costly handcrafted merchandise for the elite. It wasn 't until

In 1930 and 1940, the larger part of doctors smoked. Many doctors actually believed that smoking was beneficial for you up to the 1950s. Numerous doctors still questioned whether or not there was a connection between smoking and disease. It was thought that only certain people 's well being was influenced by smoking and it was thought to be a case by case situation. Tobacco companies soon took advantage of this and started using doctors to promote certain cigarettes like Camels, one of the most well known brands in the United States. Attempting to dominate in an exceptionally competitive market, the tobacco company fixated their new campaign on the slogan,“More doctors smoke Camels than any other cigarette.” They used this slogan in order to make people believe that they were buying the healthier alternative compared to other brands. This slogan would be the pillar of their promoting for the following 6