Individualism is not only a social aspect, the most wealth that the world has seen since the eighteenth century is a result of this concept (Koch). In stating that, cell phone accessories have lasting economic impact. Cellphone accessories can range anywhere from fifty cents on EBay to two hundred dollars for a designer case on a designer website. The purchase and use of these certain types of expensive accessories generally symbolizes the user has enough money to afford them. Cell phone accessories are now rising today to the 70 to 80 per cent profit margin to date, and Roger Entner refers to them as real moneymakers. This industry is constantly a continuous growth of moneymakers because cellphone accessories are now seen as a sign of self- …show more content…
Just as most people want the latest and greatest phone, they also want the latest and greatest case and will pay anything for it. This affects the general money flow in our economy today. In stating that, the market for mobile phone accessories according to Keith O’Connell, is “extreme competitive” (Mohan). Companies such as Lifeproof and Otter Box understand this precisely. As well as what users will ultimately pay for this product. Lifeproof cases and Otterbox cases are generally more expensive and sold for around $90 dollars (LifeProof Google+). These companies understand accidents do happen and that is precisely why they were invented and why they charge so much. This also hints to why their cases are considered “high end”. For instance, individuals who can afford these “high end” cases are looked more highly …show more content…
Mophie is the industry monopolizing, award-winning designer and manufacturer of the top selling and top profiting battery case on the market. (CPR Cell Phone Repair Announces Partnership with Smartphone Battery Case Leader, Mophie). Mophie has an estimated revenue of over $100 million (Mophie Company Profile). Because of the convenience, having a charger wherever the user goes is now in high demand. Thus, it is flourishing and further developing every day because mophie brings this demand to the people. This product allows for the user to not frequently worry about battery power making the charger less of a neccessity. This case often tells others that the user might be a power user and thus needing to charge their phone frequently. By being able to tell what kind of individual the user is, ultimately links back to social impact and convience is a benefit of